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Yield adds two

Toronto-based Yield has hired Sally Swinamer to head up several of its accounts, including Glassopolis, Canwest, the Ontario Ministry of Community and Social Servcies and Boost. Swinamer was most recently at Audience Communication and Events. Prior to that, she worked at a number of research companies in Canada, the UK, Ireland and Barbados. Miguel Mendoza has joined Yield as an account manager. He will work on the Scotiabank International account. Mendoza was most recently marketing manager at Kraft in Venezuela. Prior to that, he worked at PernodRicard as brand manger for scotch whiskies.

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