Cora hires Apex
By Adnews Staff
Quebec restaurant company The Cora Franchise Group has retained Apex Public Relations of Toronto as agency of record for it's Cora's Breakfast and Lunch chain. The agency will develop a national campaign intended to raise awareness of the chain as it expands into new markets. The company plans to open 59 new restaurants this year, bringing its total number of locations to 108. "We chose Apex because it understands the entrepreneurial spirit and because we had a strong chemistry with the Apex team," said company founder Cora Tsouflidou. "Their media relations skills and experience will be an invaluable asset to us as we garner attention for the expansion of our franchise."
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