REEBOK SLAM DUNKS RISING BASKETBALL STAR
By Adnews Staff
U.S.-based Reebok International has signed a U.S. university basketball star to be its next spokesperson. Georgetown University All-American guard Allen Iverson will appear in North American Reebok ads for a new basketball shoe to be launched by the end of the year. In the U.S., the campaign will use TV and print created by the Leo Burnett Company of Chicago. In Canada, the agency's Toronto office will localize the U.S. ads and do the Canadian media buy. In addition, Leo Burnett in Toronto will create billboard ads for Canada.
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