PMAC TRYING TO MAKE MEDICATION SAFER
By Adnews Staff
The Pharmaceutical Manufacturers Association of Canada launched an Ontario education campaign this week to educate seniors on the safe use of prescription medications. The campaign uses workshops organized by health care professionals, as well as a TV ad to provide information on the safe use of medicine. The TV ad was created by TBWA Chiat/Day of Toronto. PR is also supporting the campaign. It is being done by Veritas Communications of Toronto. The program is also running in P.E.I., Nova Scotia, Manitoba and Alberta.
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