Cossette, Bell reach new agreement
Bell Canada Enterprises has formed a new business agreement with Cossette Communication Group. Under the terms of the agreement, Cossette will continue to provide marketing communications services for Bell and its business units, but no longer on an exclusive basis. "We are pleased to reach an agreement with Bell that recognizes Cossette's significant role in achieving business success," said Claude Lessard, chairman, CEO and president of Cossette. "Our new agreement ends Cossette's current exclusive partnership across all Bell business units but confirms the renewal of our long-standing relationship with a valuable and important client." Cossette has done communications work for Bell for 26 years.