Canadian Institute of Chartered Accountants hires DraftFCB
By Adnews Staff
The Canadian Institute of Chartered Accountants has hired DraftFCB of Toronto to handle national integrated communications for the CA brand. The agency won the assignment in a bidding process that included a written proposal, presentations and a final project. An unknown number of firms participated. "DraftFCB did a great job demonstrating their understanding of our needs," said Daniel McMahon, chair of the institute's national branding committee. "They were engaged in the category right from the outset and carried that through every stage of the process. We look forward to working with a very strong team to further increase awareness of all the unique attributes of the CA designation."
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