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Yahoo Canada hires Environics

By Adnews Staff

Internet company Yahoo Canada has retained Environics Communications of Toronto as its public relations agency of record. The assignment also includes media relations, executive profiling and other communications services. "With roughly 75 percent of Canadians now online, our communications work with Yahoo Canada will be tailored to reach not only traditional media, but also anyone with an Internet connection and an opinion," said agency president Bruce MacLellan.

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