Transcontinental buys ThinData
By Adnews Staff
Montreal-based Transcontinental has acquired ThinData, an email marketing services company based in Toronto. According to Transcontinental, the purchase is part of its plan to expand its database management, direct marketing and electronic marketing capabilities. "One of Transcontinental's priorities is to develop new platforms for growth," said François Olivier, president and CEO of Transcontinental. "Working with ThinData ensures our clients have the tools to optimise their marketing efficiency. Integrating new digital platforms like this with our expertise in direct mail and publishing makes Transcontinental an undisputed marketing partner." ThinData's 60 employees will become part of Transcontinental's premedia group. ThinData CEO Chris Carder and chief technology officer Chancellor Crawford will retain those positions, along with minority equity positions. No financial details are available.