Diesel begins Live Fast campaign in Canada
Clothing company Diesel has brought an international campaign called "Live Fast" to Canada. The ads depict people engaged in various activities, such as visiting a museum, caring for a child or putting on lipstick, at high speed. The magazine ads will run though May in Fashion, Flare, Elle, Elle Quebec, LouLou, Inside Entertainment, Strut and Clin d'Oeil. In addition, billboard ads will run in Montreal. Canadian advertising for Diesel is handled by Endeavour of Toronto.