Astral Media conducts trade campaign
By Adnews Staff
Montreal-based Astral Media has begun a trade advertising campaign to promote its recent acquisition of Standard Radio. The campaign, which uses the tagline, "The customers you want, All under one roof," is aimed at advertisers and marketing agencies. The effort includes print ads, online banners and sponsorship activities. "Our newly expanded radio network combined with our other assets such as TV, outdoor and interactive allows us to offer an unparalleled ability to create meaningful relationships with consumer audiences at multiple touch points across Canada," said Alain Bergeron, vice-president of brand management and corporate communications at Astral.
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