Canon Canada releases two new commercials
Canon Canada of Mississauga has released two new television commercials. The first, promoting the Digital Rebel XTi camera, consists of video and still images of a real wedding that were captured with Canon products. The 30-second ad broke nationally this week on CBC, CHUM and Global Media stations. "By featuring real-life wedding footage in a television commercial shot entirely with Canon products, we not only highlight the impact that our products make on people's lives, we also demonstrate the performance that our broadcast equipment can offer," said Ian Macfarlane, vice-president of the consumer imaging group at Canon Canada. The second 30-second commercial promotes the company's PowerShot line of cameras and features tennis player Maria Sharapova. It was developed by Canon USA.