OutdoorPartner Media extends Verizon payphone agreement
By Adnews Staff
Toronto-based OutdoorPartner Media, through its subsidiary Prime Point Media, has renewed its payphone advertising agreement with Verizon through 2014. The agreement gives the media company the exclusive right to sell wrapped advertising on standard Verizon phone booths in the US. Pending regulatory approval, the new deal will also give the company the right to build and advertise on large-format phone enclosures at some New York City locations. An extended relationship on favorable terms with the largest payphone provider in the US is a cornerstone of the continued success of our payphone kiosk advertising network," said CEO Mark Brodkin. OutDoor Partner sells advertising on approximately 700,000 phone booths operated by 350 payphone companies.