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AOL debuts self-serve mobile ad management system
By Adnews Staff
Online company AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers and publishers. They are intended to maximize mobile advertising inventory and provide users with more transparency about and control over who is advertising with them. According to the company, users who sign-up for the system will receive access to "hundreds" of advertisers and a range of ad formats.
"App developers need solutions that empower them with greater revenue generating opportunities, and support to help them better understand the value of their inventory and their brands," said Luiz Braz, head of platforms and publisher services for the Americas at AOL. "Mobile self-serve will enable mobile developers to improve the performance and profitability of selling models, even suggesting deals and improved ways to package up inventory. A powerful and intuitive self-serve platform for app developers, loaded with publisher-first tools, will result in an evolution of buying and selling that's smarter and more efficient."
AOL is a subsidiary of Verizon.