Canon Canada breaks Tell Your Story campaign
By Adnews Staff
Canon Canada of Mississauga began a new brand campaign yesterday called "Tell Your Story." The print campaign, developed by Dentsu Canada, attempts to make an emotional connection between the company's imaging products and the people who use them. One ad depicts a memory of a snowball as a series of photographs. Another presents the history of the company The Running Room. The campaign will run in a number of general interest publications. "Stories connect people to one another," said Stan Skorayko, vice-president of corporate communications, general and environmental affairs at Canon Canada. "It's our shared experiences and our willingness to learn about others and their experiences that makes us human. The campaign brings these divergent voices together under the Canon umbrella. Because our products span both the consumer and business realm, we are uniquely able to tap into both personal and professional stories in a meaningful way."