Miele begins out-of-home campaign in Toronto
By Adnews Staff
Appliance maker Miele has begun an out-of-home campaign in Toronto to promote its washers, dryers and vacuum cleaners. The campaign includes a three-way billboard with a video display along the Gardiner Expressway. The billboard is operated by Outdoor Broadcast Network of Toronto. "The new OBN video board and tri-vision enable us to increase our brand presence and reinforce the 'Miele Difference,'" said Sylvia White-Tatemichi, director of marketing at Miele. "We able to reach hundreds of thousands of commuters who travel the Gardiner Expressway in and out of Toronto every week, and we can easily adapt our messages to fit with current marketing initiatives."
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