NKPR gains three clients
By Adnews Staff
Toronto-based public relations agency NKPR has recently gained three clients. Car sharing company Zipcar has retained the firm as its agency of record for public relations in the Toronto area. "We feel [NKPR] really understand our business and can deliver results," said Michael Lende, vice-president of Zipcar Toronto. "They have such a diverse experience of lifestyle clients and have demonstrated their strength in thinking strategically." Women's clothing company Max Mara has also hired NKPR to handle Canadian PR. Finally, the Bloor-Yorkville Business Improvement Area has hired the agency to provide public relations for several projects, including Santé The Bloor-Yorkville Wine Festival, the Bloor Street Transformation Project and the Bloor-Yorkville Icefest.