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Bloor-Yorkville BIA retains NKPR
By Adnews Staff
The Bloor-Yorkville Business Improvement Area has retained NKPR of Toronto as its public relations agency of record. The agency won the account in a request-for-proposals process. NKPR has won previous competitions for this assignment in 2007 and 2012. The assignment includes public relations, influencer relations, partnership development and social media management. The Bloor-Yorkville BIA represents approximately 1,800 businesses in the Yorkville area of Toronto.
"Following a robust proposal process, we re-selected NKPR because of their strategic vision, their consideration of our stakeholders and their commitment to delivering upon our measures of success," said Briar de Lange, executive director of the organization. "Since 2007, NKPR has consistently been a proven partner at the table. The agency has demonstrated an understanding of our needs as a district, and continues to build strategic programs which push the needle and generate quantifiable results."