Stanfield's breaks new campaign
By Adnews Staff
Clothing company Stanfield's of Truro, NS has begun a new advertising campaign for its all-season and winter underwear. The campaign, which was developed by John St. of Toronto, consists of two television commercials that will air on specialty channels aimed at men through the fall. A third commercial promoting the company's winter underwear will be released later."We want to celebrate guys with this campaign and say quite clearly that Stanfield's are made for them," said Angus Tucker, the agency's co-creative director. "We wanted to make Stanfield's qualities a badge of honour, but how do you do that when that badge is underneath a pair of pants? The fact that you can't see what brand someone is wearing actually lead to the idea that you don't have to see them to know who's wearing them." One commercial depicts two men in a gym. One man is exercising with a large red ball, while the other is doing stomach crunches. The second ad shows a man declining to drink beer with his friends in order to accompany his wife to a book club meeting. Both ads conclude with the copy, "You don't have to see them to know who's wearing them."