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Priszm promotes combination KFC, Taco Bell locations

Toronto-based Priszm Canadian Income Fund has begun a promotion for its combination KFC and Taco Bell restaurant locations called "Taste Tornado." During the initiative, promotional workers will travel to various chain locations in Ontario with a large inflatable sign in the shape of a KFC/Taco Bell restaurant. Customers will be able to enter a draw for prizes and menu items."The giant inflatable will definitely catch your eye, and provides a fun opportunity for consumers to win instant food coupons for the unique taste experiences offered by KFC and Taco Bell," said Greg Smith, senior director of multi-branding and regional marketing at Priszm. The promotion is being conducted by Consumer Impact Marketing of Toronto.

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