FEDS GO WITH ONE AGENCY FOR BONDS
By Adnews Staff
Vickers & Benson Advertising of Toronto is now the only ad agency selling Canada Savings Bonds. The agency was hired last week to handle advertising for the Canada Retail Debt Agency, which is part of the federal Department of Finance. The major part of the account is advertising for CSBs. V&B previously shared the business with Groupe Everest Communication and Marketing Consultants of Montreal. However, V&B took over the whole account after recently caming out on top in a competition with Everest, BCP and Groupaction Marketing, all of Montreal, and Gee, Jeffery & Partners of Toronto.
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