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Shell Canada releases new commercial

Calgary-based Shell Canada released a new television commercial this week called “Circuit.” The ad uses the company’s racing history with Ferrari to promote its V-Power gasoline. The creative depicts Ferrari Formula One cars from 1952, 1967, 1972, 2003 and 2006 racing through the streets of Rome, New York, Hong Kong, Rio de Janeiro and Monaco. At the end of the ad, the 2006 car stops at a Shell station to refuel, then drives away again. “Shell's new television ad highlights our long-standing relationship with Ferrari,” said Kevin Collins, retail marketing manager at Shell Canada. “Most importantly, it also shows the innovation that stems from that relationship. What we learn on the track we put on the road in the form of Shell V-Power gasoline.” The international ad is also airing in Australia, Greece, Malaysia, Italy, Poland, the Philippines, Hungary, Turkey, Brazil, Sweden, Norway, Finland, Slovakia, Czech, Bulgaria, New Zealand and Guatemala.

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