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Labatt, Mary Brown’s prepare joint promotion in Newfoundland

By Adnews Staff

Labatt Breweries of Canada will begin a promotion in Newfoundland and Labrador on April 30 in association with restaurant chain Mary Brown’s. Until the end of June, coupons redeemable for a free Big Mary chicken sandwich will be included in 12-packs of Labatt Lite. The promotion will be supported with radio and direct mail advertising, as well as in-store displays.

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