Bombardier promotes snowmobiles
By Adnews Staff
Bombardier Recreational Products of Montreal has recently completed a campaign to promote its Ski-Doo product line. The four-month initiative, consisting of Web-based materials and telemarketing, was conducted in association with the company’s North American dealers. During the promotion, customers were offered a guaranteed minimum rebate on the purchase of certain snowmobile models, along with a chance to win larger rebates or the full cost of their purchase by playing a Web-based game. The campaign was developed by Fjord Interactive Marketing & Technology. “This was the first partnership between BRP and Fjord and was very important to us because the program was such a large-scale, North American operation,” said Mathieu Duffar of Fjord. “The campaign combined Web and digital telecommunications technologies to create an exciting and highly interactive promotion for the consumers, as well as implemented a robust system that responded to the needs of BRP and their dealers.”