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CHUM Television, Sanyo begin “It’s Your Story” promotion

By Adnews Staff

Toronto-based CHUM Television and Sanyo have begun a joint promotion called “It’s Your Story” intended to encourage Toronto viewers to submit video footage at the <http://www.citynews.ca> website. Each month, two video submitters will win a Sanyo HD digital video camera. The 52-week campaign supporting the promotion consists of television commercials, online material and Sanyo product placement in an un-branded "CityNews" 15 second on-air promo. Also, the Sanyo logo will be displayed on the “It's Your Story” page at the website.

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