Montreal International Game Summit hires High Road
By Adnews Staff
Montreal-based Alliance numériQC has hired High Road Communications to handle North American public relations for the Montreal International Game Summit, which will take place on Nov. 8 and 9. This will be the third iteration of the event, which will be attended by approximately 800 video game creators and developers from Canada, the US and Europe. High Road also handled PR for the first two annual events. “High Road’s expertise in the video game industry, combined with its solid media relationships, will help us to promote the summit and Quebec’s gaming industry nationally and internationally,” said Solange Blanchard, director general of Alliance numériQC. Alliance numériQC is a networking organization for professionals in the field of interactive digital content in Quebec.