NIKE IS FIRST VANCOUVER PARK SPONSOR
By Adnews Staff
Vancouver's park board has voted in favor of a sponsorship deal with Nike Canada. Under the agreement, Nike will spend $30,000 to resurface a basketball court at a city park. In return, Nike will put the words "P.L.A.Y. Canada" at centre court, with Nike's "swoosh" logo underneath. P.L.A.Y Canada is the name of Nike's community athletics program. City council says it will wait a year to see how this sponsorship goes before adopting a city-wide policy on sponsorships.
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