Rogers Omni Television readies viewer loyalty program
By Adnews Staff
Toronto-based Rogers Omni Television will introduce a viewer loyalty program on Sept. 4 to coincide with the start of its fall programming schedule. According to the company, this will be the first loyalty program aimed at conventional television viewers. To participate, viewers must watch Omni 1 and Omni 2 for a “word of the day,” then submit that word through the <http://www.omnitv.ca> website to receive loyalty points. Accumulated points can be redeemed for rewards ranging from gift certificates to home furnishings. Viewers will be encouraged to join the program through on-air and online promotions. “We pride ourselves on maintaining a high level of interactivity with our viewers and have repeatedly heard firsthand just how frustrating traditional ‘watch and call-in’ contests can be,” said Malcolm Dunlop, vice-president of television programming and marketing at Rogers Media. “The new Omni VIP program will not only virtually eliminate that type of contest, but also reward viewers for their loyalty, enhance our audience numbers and drive traffic to our website. Our on-air clients will also reach more viewers and receive added value for their buy.” Rogers Omni Television consists of four regional broadcasters covering nine markets in British Columbia, Manitoba and Ontario. The stations are owned and operated by Rogers Communications.