Sponsorship roundup
By Adnews Staff
Niagara Fallsview Casino of Niagara Falls, ON has signed an agreement with Toronto-based Casino and Gaming Television Canada to become the specialty channel’s exclusive Ontario-based casino sponsor. The agreement includes 30-second television commercials, on-air billboards and advertising on the channel’s website at <http://www.cgtvcanada.com>, as well as the development of a regular television feature. CGTV and Fallsview will also undertake a joint consumer promotion, no details of which are currently available. “Working with Fallsview’s buying agency, OMD, and creative agency, BBDO, we were able to provide a multi-platform solution on CGTV that was a perfect fit for the Fallsview brand,” said Reggie Yan, vice-president of sales and strategic partnerships at CGTV. CGTV Canada, which airs gambling-related programming, is operated by Insight Sports.