Creative Trust breaks awareness campaign
By Adnews Staff
Toronto-based Creative Trust began a summer public awareness campaign on Friday. The campaign is part of the trust’s fundraising program, which is seeking to raise $6.1 million to support 22 mid-size music, theatre and dance companies in Toronto. The initiative consists of a television commercial and two print ads, created pro bono by GJP Advertising of Toronto. The commercial will air on CityTV Toronto and its affiliates. Poster and postcard versions of the print ad will be distributed through the city. The 30-second commercial shows a man and a woman in an office arguing about a missing pen in opera. The print ads depict a dog groomer and a librarian, respectively, striking artistic poses in their workplaces. “I think [the ads] say, in a humourous way, some important things about the arts in Toronto,” said Creative Trust executive director Jini Stolk. “We wanted to get a message out about the wealth of artistic talent in the city.”