Caliper Canada hires Palette Public Relations
By Adnews Staff
Caliper Canada of Toronto has retained Palette Public Relations, also based in Toronto, to handle its public and media relations. Caliper is a consulting company that develops personality profiles of prospective employees. The agency will work to raise Caliper’s profile among Canadian businesses. “With more than 40 years of measurable success, Caliper’s approach to employee and organizational development, team building and succession planning really stands out,” said Martin Waxman, president of Palette. “We are highly motivated to share Caliper’s stories with the business community and see strong potential in our new relationship with them.”
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