NKPR hired by Fiji Water
By Adnews Staff
Bottled water company Fiji Water of Los Angeles has hired NKPR or Toronto as its Canadian public relations agency of record. NKPR won the account in a competitive process involving an unknown number of additional firms. The agency will work to broaden the product’s Canadian consumer base and raise awareness of the brand. The assignment will also include product placement and sponsorship initiatives. “Fiji Water’s decision to bring on NKPR as our Canadian PR agency of record was a result of their professional and enthusiastic approach to the premium brands they represent,” said George Bryson, general manager for Fiji Water in Canada. “What set them apart from the rest was their ability to blend strategic thinking, expertise and proficient execution skills with personal attention and commitment to the success of their clients.”