Heart and Stroke Foundation begins Health Check campaign
The Ottawa-based Heart and Stroke Foundation of Canada has begun a print public service announcement campaign to promote its Health Check program. The campaign, which uses the tagline, “It’s like shopping with the Foundation’s Dietitians,” is intended to educate grocery shoppers about the benefits of seeking guidance from a dietitian when making food choices. The Health Check program involves the inclusion of a symbol on the packaging of food to indicate its status as a healthy choice. Two magazine executions have been created in English and French by Storm Communications of Ottawa. The creative shows two people in white lab coats assisting a shopper in a grocery store.