The Collective rebrands Toronto wine festival
By Adnews Staff
Toronto-based The Collective has completed a rebranding program for the annual Santé Bloor-Yorkville Wine Festival in that city. The creative uses the image of a wine bottle with a luggage tag around its neck and the tagline, “Uncork a World of Wine.” This imagery will be used in the festival’s posters, newspaper ads and website, along with a 30-second television commercial currently airing on the Food Network. “The Collective was able to take a multi-faceted event with a huge array of offerings and distill it into one dramatic key image which perfectly captured what we are all about,” said festival manager Susan Puff. “They also helped us organize the myriad of information we have to include in an extremely user-friendly fashion.”