Alliance Atlantis promotes new film with TV documentary
By Adnews Staff
Alliance Atlantis Motion Picture Distribution has hired Toronto-based Endeavour to produce a promotional television program about the making of its upcoming film “The Rocket,” a biography of hockey player Maurice Richard. The program, called “Maurice Richard: The Legend. The Story. The Movie,” will air nationally on CBC on April 14. The movie will be released on April 17. The program consists of behind-the-scenes footage from the film and interviews with the director and cast. “This stylish and informative documentary is the perfect marketing tool to stimulate further awareness for the movie and the ideal compliment to the traditional media buy,” said Jim Sherry, president of Alliance Atlantis Motion Picture Distribution. “If you can cultivate a strong demand by telling a story before the movie opens, you give the movie an even better chance at reaching a wider audience,” said agency president Barry Avrich.