Allard-Johnson Communications introduces food marketing agency
By Adnews Staff
Allard-Johnson Communications has created a new subsidiary in Toronto called Ingredients Nutrition Insights Group. The agency will specialize in food marketing in Canada. Ingredients will offer planning, communications services, public relations and consumer education. The firm will also employ nutrition and regulatory affairs experts. "Our food clients are continually challenging us to find new, impactful ways to get their brand messages across," said Terry Johnson, president of Allard-Johnson Communications. "In addressing that challenge we realized it was important to provide our clients with a broader perspective that takes into consideration the wide variety of issues and audiences that make up the food marketing landscape today. By bringing together experts from a variety of disciplines we can provide a media neutral approach, and we can help food marketers deliver a brand message that resonates with their audience." Ingredients will draw upon the services of Allard-Johnson Communications, Veritas Communications and Integrated Healthcare Communications, all of which are part of MDC Partners.