TELUS LAUNCHES TELEMARKETING SERVICE
By Adnews Staff
Telus Corp. of Calgary launched a telemarketing subsidiary last week, called Telus Marketing Services. Telus will handle customer questions and complaints and make sales calls. It will also provide companies with the latest technology in areas such as interactive voice response systems. So far the new company has been hired by Edmonton TV station CITV, the RGO Group of Companies in Calgary and the provincial government. Call centres are seen as a growth opportunity as more companies use toll-free numbers, catalogue orders and telephone market research to conduct their business. Telus foresees telemarketing growing at a rate of 15% a year. Telus is the parent company of AGT, Alberta's telephone company.
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