Theadlibgroup introduces charity matching service
By Adnews Staff
Theadlibgroup of Toronto has introduced a new image-building service that seeks to match corporate clients with charitable organizations. According to the company, the charity matching service guides clients in the strategic use of charitable donations for maximum return on investment. The service selects a charity that is appropriate to the target audience the client wishes to reach, then creates a public relations campaign intended to generate media coverage of the company's philanthropic activities. "Virtually every company donates to a charity," said agency president Michael Abramson. "We want to help corporations leverage their contributions to show them how their good deeds can be rewarded. The programs that we develop raise brand awareness and motivate the public to act. A charitable donation can be a medium for increasing business. We will show companies how."