Salvation Army breaks campaign in Toronto
By Adnews Staff
The Toronto chapter of the Salvation Army has released a new print and television advertising campaign called "Urban House Tour." The campaign presents the living conditions of the city's homeless people along with copy describing the scene in the style of home decor magazine. One print ad uses the image of a subway grate with the copy, "A master bedroom with an outdoor view and a heated bed." The print ads are running in 24Hours and Bay Street Bull magazine. The campaign was created by Element 80 of Toronto.
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