Kellogg keeps Starcom as media agency
By Adnews Staff
U.S.-based Kellogg has again retained the Starcom unit of Publicis as its media buying and planning agency of record. The company's competitive review also included Carat and Mindshare, both of which are on Kellogg's agency roster. "Periodically we look at all aspects of our business, including relationships with our advertising agencies, as part of our integrated marketing approach," said Andrew Jung, senior director of advertising and media at Kellogg. "Each agency gave a compelling presentation and making a final decision was challenging. We decided on Starcom, which has been an effective partner to Kellogg for decades, as the best choice for the U.S. business."
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