Reebok-CCM adds two
By Adnews Staff
Montreal-based sports equipment maker Reebok-CCM has added two staff members to its marketing department. Jon Budge has been hired as brand manager. He will supervise the creation of print and electronic advertising and oversee direct marketing and image management for the Rbk Hockey and CCM brands. He was formerly at Lasik MD. Michèle Fortier has been appointed the company's public relations manager for Canada, responsible for corporate communications as well as public and media relations for footwear, apparel and hockey equipment under the Reebok and CCM brands. She has previously worked at Draft Public Relations and Weber Shandwick Montreal.
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