Sponsorship roundup
By Adnews Staff
BMO Bank of Montreal has signed a five-year agreement with the Vancouver International Marathon Society to be the title sponsor for the Vancouver Marathon. The bank's sponsorship will begin with the 2006 event on May 7. The event will be known as the BMO Bank of Montreal Vancouver Marathon. "With BMO as title sponsor, Adidas as presenting sponsor and the ongoing support of all the other sponsors, the City of Vancouver and Tourism Vancouver, the marathon's goal is to double the participation level to 30,000 by 2011," said Paul Adams, chair of the society. The sponsorship encompasses a number of associated events, including a Healthy Nutrition and Wellness Expo at the Vancouver Convention & Exhibition Centre, a friendship run and flag raising ceremony, and a barbecue party for marathon entrants.