George's Cream begins billboard campaign
By Adnews Staff
Calgary-based skin cream company George's Cream will begin a billboard campaign in Calgary and Edmonton on Dec. 26. This will be the first time the company has used billboard advertising. The outdoor component is part of a larger advertising effort that broke in November. The overall campaign also includes television and newspaper ads. The creative was produced in-house. Media planning and buying was conducted by DSA Baron of Calgary.
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