Molson conducts responsible drinking campaign
By Adnews Staff
Molson Canada has begun a campaign to promote the responsible use of alcohol during the holiday season. From Dec. 21 through Dec. 24, promotional workers will visit bars in Halifax, Moncton, Montreal and Calgary. Two of the workers, in the role of angels, will distribute promotional items, holiday cards and taxi vouchers. Another costumed worker wearing a video screen will also interact with customers and distribute information about responsible drinking. The campaign, called "Molson Angels on Tap," was developed by @Complices Communication of Montreal.
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