Youth Culture Group continues Vervegirl contest
By Adnews Staff
Toronto-based Youth Culture Group will continue its "Vervegirls on the Verge" promotion into 2006. The award program recognizes young women who have "made a difference in their community" with a prize of $5,000 plus $500 for a charity of the winner's choice. The winner also received a two-page spread in Vervegirl magazine. Since its inception earlier this year, the promotion has attracted 3,000 entrants and disbursed six awards. "Youth Culture Groups research finds girls tend to support companies that give back to their communities," says Kaaren Whitney-Vernon, president of Youth Culture Group. "Vervegirl magazines represents a positive lifestyle for girls and the award program helps empower girls to make a difference in their community."