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SONY PUSHING GAME SYSTEM

By Adnews Staff

Sony Computer Entertainment will launch a new North American TV campaign for its 32-bit PlayStation video game system next month. The ads were created by TBWA Chiat/Day's Los Angeles office. Harrison, Young, Pesonen & Newell in Toronto did the Canadian media buy. Some ads will focus on the game system while others will feature software titles. The PlayStation was launched in North America last fall. Sony Computer Entertainment is a U.S. division of the Japanese-based Sony company.

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