Subaru releases new Forester commercial
By Adnews Staff
Subaru Canada has released a new television commercial called "Magnet," the first created for the auto maker by DDB Canada of Toronto. The 30-second ad promotes the 2006 Forester sport utility vehicle. The creative shows a Forester driving through city streets. As the vehicle passes, various objects such as a bicycle, a skateboard, a barbecue and a canoe become magnetically attracted to it. The commercial ends with a voiceover saying that the Forester "fits nicely with the rest of your life." In addition, Tribal DDB has developed an online ad for the Forester promoting the size and flexibility of its trunk.
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