Milepoint.com retains 24/7 Canada
By Adnews Staff
Internet advertising company 24/7 Canada of Toronto has been retained by U.S.-based Points.com to manage the email list of Milepoint.com, a travel membership site. According to the company, the list contains approximately 200,000 addresses. 24/7 Canada will manage the list and market it to third parties interested in renting it. "Email campaigns with travel offers continue to be among our best performing consumer campaigns," said 24/7 Canada president Jay Aber. "The addition of Milepoint.com to our managed list portfolio is a great boost to our reach of U.S. based travelers." The Milepoint.com website allows members to use points from frequent traveler loyalty programs to buy magazine subscriptions.
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