Sponsorship roundup
By Adnews Staff
BCE Elix, a Bell Canada company that sells contact center products, will sponsor a Quebec team that will compete in the 2006 Rallye Aïcha des Gazelles. This event is a women's off-road rally race through the Sahara Desert in Morocco. The 2500km race lasts eight days, with only a map and a compass permitted for navigation. The race will take place next April. The team consists of Renée-Claude Lafontaine, a BCE Elix employee, and Doryne Bourque, an employee of Connexim, another Bell Canada company. They will race on behalf of the Spina Bifida and Hydrocephalus Association of Quebec. Other team sponsors include Connexim, technology company GFI Solutions and Honda, which will provide the all-terrain vehicles for the rally.
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