Rogers Video promotes new customer service program
By Adnews Staff
Rogers Video of Richmond, BC has begun a promotion called the "Rogers Video Star Contest" in support of the video rental chain's new customer service program. Until Aug. 15, Canadians who feel they resemble a movie star can enter by submitting photographs of themselves at <http://www.rogers.com/video> or by mail. Five finalists will be selected by a judging panel. These photos will be posted on the website for public voting between Aug. 22 and Sept. 4. The winner will receive a home theatre system worth $10,000. The chain's new "5-Star Program" guarantees that selected new releases will be available or the customer will get a credit for a free rental. The duration of a rental has also been extended, but customers will receive discounts on future rentals by bringing their movies back early. In addition, Rogers has introduced a new subscription service by which customers can have a certain number of movies mailed to them each month.