Rogers Wireless to sponsor Live 8 concert
By Adnews Staff
Cell phone provider Rogers Wireless of Toronto has signed on as a sponsor of the Canadian Live 8 concert that will take place in Barrie, ON on July 2. To promote its sponsorship, the company ran a full-page ad, created by MacLaren McCann, in the Toronto Star and the Barrie Examiner on June 25. Rogers is also conducting a text messaging contest which will give away tickets to the event. The firm is in the middle of a summer campaign called "Live Out Loud" which is aimed at the youth market and seeks to tie the brand to the enjoyment of music.
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